L’Oréal Case Study

Learn about our
success case with L'Oréal

NTT DATA with its Conversational AI platform, Syntphony, has created L'Oréal's virtual assistant to revolutionize the shopping process and take communication with its customers to another level.

L'Oréal Chile and NTT DATA revolutionize the world of beauty

L'Oréal, the world's leading cosmetics brand, relied on NTT DATA to develop Lore, its virtual assistant that provides advice and beauty recommendations, and helps users in their shopping process in a hyper-personalized way.


L'Oréal needed to take communication with its customers to a new level, creating an innovative shopping experience through its digital channels such as Instargam and WhatsApp, exploring new opportunities for social commerce and allowing the beauty company to increase its revenue. They were also challenged to improve engagement and increase competitiveness in the social commerce channel.


From NTT DATA we set out to combine the capabilities of our Syntphony Conversational AI platform with the power of ChatGPT, the generative AI of Microsoft Azure OpenAI. A pioneering idea in the region that became the first page of a revolutionary chapter in the way companies communicate and engage with their customers through AI.

Results and benefits

We created Lore, a virtual assistant capable of offering hyper-personalized beauty or makeup advice and recommendations, which also helps customers in their purchasing processes, revolutionizing L'Oréal's social commerce strategy and consolidating itself as a key tool for the company's digital transformation.

Improve the shopping

Enhances communication between
customers and the brand

Provides hyper-personalized

Increases competitiveness in the
social commerce channel