Revolutionizing Retail and Pharmacy with Artificial Intelligence: Danielle’s Inspiring Story
Jenny Machado November 6, 2024
Welcome to another chapter in our series on technology and innovation! Artificial Intelligence (AI) is transforming key industries, and today we’ll explore how it’s making a difference in retail and pharmacy by optimizing processes and enhancing customer experience. We’ll dive into the story of Danielle, an innovation leader at Grupo Bom Preço and an official iFood Ambassador, driving change in Brazil. Join us on this inspiring journey!

Danielle: Tech Leader and Innovation Ambassador

Danielle is a true technology trailblazer in Brazil. She currently manages digital channels for Grupo Bom Preço, a prominent supermarket chain in the northern region of the country, and serves as the iFood Ambassador for the pharmacy and pet shop sectors. This unique combination of roles allows her to implement innovative technological solutions tailored to the needs of diverse markets. Her approach blends strategic vision with a passion for innovation, positioning her as a pioneer in leveraging AI to transform businesses.

AI at the Service of Customers: Real Impact Examples

At Grupo Bom Preço, AI isn’t just a trend; it’s a cornerstone. Among Danielle’s standout implementations are:
  • Customer Service Automation: A chatbot developed on the Blip platform enables customers to place orders and resolve queries 24/7. This saves time, enhances the customer experience, and boosts operational efficiency.
  • Data Analysis: AI tools help the company understand customer behavior and anticipate consumer trends, strengthening decision-making processes.
  • Development Support: The IT team uses AI to solve programming issues, optimizing implementation times.
These examples showcase how technology enhances both customer experience and internal operations.

Challenges of Digital Transformation

While the progress is remarkable, Danielle acknowledges certain challenges:
  • Resistance to Change: Some customers are still hesitant to embrace technological tools. To address this, her team works on educating and raising awareness about AI’s benefits.
  • Technical Limitations: Complex interactions, like interpreting images of medical prescriptions, still require human intervention, highlighting the importance of combining technology with a human touch.

The Future of AI: Automation with a Human Touch

Danielle has a clear vision: the success of AI lies in balancing automation with human interaction. For her, customers must feel valued and cared for, even in an increasingly automated environment. She also emphasizes the importance of collaboration between tech companies and industry experts to create more personalized and efficient solutions. At iFood, for instance, efforts are underway to improve product categorization in the pharmacy and pet shop sectors, showcasing the power of shared knowledge. Inspiration for Change: Danielle and the Future of Commerce Danielle’s journey is a testament to how innovation can transform businesses and enhance customer experiences. Her leadership at Grupo Bom Preço and her role at iFood position her as a key figure in the technological evolution of retail and pharmacy. The future of AI is bright, and with leaders like Danielle paving the way, the opportunities are endless. If you’re curious about how AI can transform your business, stay tuned for upcoming advancements. The revolution is just beginning, and you can be part of it.

Ready to Transform Your Business with AI?

Explore the possibilities AI has to offer and get ready to lead the change in your industry. The future is here, and it’s exciting!
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The Digital Revolution in Finance: Christian Rodríguez and His Impact at Telefónica
Jenny Machado October 5, 2024
In the context of the Digital Revolution, few leaders have been as influential as Christian Rodríguez, who has transformed Telefónica's financial sector by integrating innovation, leadership, and technology.

A Journey Defined by Transformation

Christian began his career during a pivotal moment for telecommunications, when mobile phones were starting to shape our daily lives. With over a decade of experience, he has witnessed an unprecedented technological revolution. But Cristian hasn’t just observed the changes—he’s led the charge, becoming a key figure in financial process digitalization.

Bridging Finance and Technology: His Unique Contribution

What sets Christian apart is his ability to blend finance with the Digital Revolution, leveraging technology to transform every process within the organization.

From implementing RPA (Robotic Process Automation) solutions to spearheading initiatives that optimize costs and timelines, his approach has redefined traditional operations into efficient, strategic systems.

Christian explains how he transitioned from performing manual financial tasks to leading comprehensive digital transformation projects. These innovations have not only boosted operational efficiency but also freed teams to focus on creative and high-impact tasks.

The Power of Innovation and Continuous Learning

In Christian’s own words, “constant innovation is not optional; it’s a necessity.” To stay ahead, he dedicates time to exploring technological advancements and fosters a culture of continuous learning within his team. His commitment to nurturing digital talent has been critical in driving Telefónica’s success in an ever-evolving landscape.

Artificial Intelligence: Redefining the Future of Finance

One of the most striking points from our conversation with Christian was his perspective on artificial intelligence (AI). According to him, AI is not only revolutionizing customer service—making it more personalized and efficient—but also transforming internal processes. These AI tools have enabled his team to anticipate needs, reduce response times, and optimize resources, creating a significant shift in financial operations.

Advice for Tomorrow’s Leaders

Christian shares three key principles for those aiming to lead in the digital age:

  1. Clear objectives: Every transformation must align with a strategic vision.
  2. Focus on people: Technology is just a tool; human talent is the real driving force of change.
  3. Diversity and training: Building diverse, well-trained teams is essential to tackling complex challenges.

Inspiring the Future of the Financial Sector

Christian Rodríguez’s story is a testament to how a passion for technology can transform not only businesses but entire industries. His visionary approach to digitalization and AI is paving the way for the future of finance.

If you’re looking for inspiration for your own journey in the digital world, Cristian is a shining example of what can be achieved with vision, determination, and leadership. Don’t miss more stories like this in our upcoming editions!

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NTT DATA unlocks new business potential as Meta Business Partner with Syntphony Conversational AI
Jenny Machado September 21, 2024

NTT DATA unlocks new business potential as Meta Business Partner with Syntphony Conversational AI

At NTT DATA, as proud Meta Business Partners, our mission is to lead innovation and transform how businesses engage with their customers. Today, we are excited to announce a significant achievement: we have been certified as a Meta Business Partner, thanks to Syntphony Conversational AI, which is revolutionizing customer experiences.

What Does It Mean to Be a Meta Business Partner?

Being recognized as a Meta Business Partner not only validates our leadership in technology but also positions us as a pioneer in delivering advanced conversational experiences. This certification confirms that NTT DATA possesses the expertise to implement and optimize Meta's technologies, including Facebook, Instagram, Messenger, and WhatsApp, offering our clients more direct, efficient, and cost-effective solutions.

Innovation and Efficiency in Our Value Proposition

This strategic alliance with Meta brings multiple advantages that strengthen our value proposition:

  • Access to Cutting-Edge Technology: We gain exclusive access to the latest tools and resources from Meta, allowing us to integrate advanced functionalities into our conversational AI solutions, such as Syntphony.
  • Cost Reduction and Increased Efficiency: By eliminating intermediaries, we streamline our internal processes and reduce costs, enabling us to offer more competitive pricing and high-quality services.
  • Professional Growth and Training: This certification provides our teams with access to advanced training and specialized resources, driving continuous growth and improvement.

Benefits for Our Clients: Elevating the User Experience

Thanks to Syntphony and our Meta Business Partner certification, our clients can enjoy more advanced and personalized conversational solutions:

  1. WhatsApp Automation with Generative AI: Clients can automate customer support on WhatsApp, offering personalized, real-time responses that enhance user relationships.
  2. Product Catalog Integration in WhatsApp: An innovative feature that allows users to explore and purchase products directly from the app, boosting satisfaction and conversion rates.
  3. Personalized Support and Agent Handoffs: We combine automation with human intervention, ensuring smooth and efficient support that meets user needs.

Strengthening Our Value Proposition and Standing Out from the Competition

Becoming a Meta Business Partner sets us apart in the marketplace, solidifying NTT DATA as a leader in digital transformation and technological innovation. By providing direct access to Meta's best tools and technologies, our clients can trust they are partnering with a committed ally ready to tackle the challenges of the future.

Looking Ahead: Continuous Growth and Innovation

This certification is just the beginning. At NTT DATA, we will continue to explore new frontiers in artificial intelligence and automation, developing innovative use cases that drive the digital transformation of our clients.

Curious about how becoming a Meta Business Partner can benefit your business? Learn more about our certification and how we can help take your digital strategy to the next level.

We invite you to get to know our platform to make a leap in your business strategies with IA Conversational. Click here to get started 

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Step into the future: How virtual reality and conversational AI are revolutionizing the workplace
Jenny Machado August 15, 2024

Step into the future: How virtual reality and conversational AI are revolutionizing the workplace

In recent years, conversational artificial intelligence (AI) has transformed the way we interact with technology. When combined with virtual reality (VR), it brings a game-changing innovation that could redefine how businesses operate. This fusion of conversational AI and VR glasses is unlocking new opportunities, delivering immersive experiences that boost productivity, enhance training, and elevate customer service.

Conversational AI: Elevating Personalization

Conversational AI excels at understanding and responding to human language in real time. With advances in natural language processing (NLP), businesses can deploy virtual assistants to handle queries, perform transactions, and guide customers through complex processes. When integrated into VR glasses, conversational AI enables a more fluid, natural interaction. Whether in a virtual meeting or training environment, users can communicate directly with AI assistants that provide information, instructions, or support without breaking immersion. This not only enhances efficiency but also delivers a personalized experience tailored to each user.

Game-Changing Corporate Training

One of the greatest advantages of merging conversational AI and VR in business is within employee training. Companies can create simulated environments where employees interact with real-life scenarios guided by an AI assistant. These simulations can adapt to the user’s needs, offering real-time feedback, analyzing performance, and helping to correct mistakes. For example, in industries like healthcare or manufacturing, where precision is critical, VR glasses with conversational AI can simulate high-pressure situations, offering real-time recommendations to improve decision-making.

Virtual Reality in Customer Service

Businesses striving to offer top-tier customer experiences can also benefit from this powerful combination. VR glasses with conversational AI can be used to create virtual showrooms where customers can interact with products, receive detailed descriptions, or get their questions answered by a virtual assistant. Furthermore, in after-sales service, VR glasses with AI can guide users through product repairs, offering step-by-step instructions to troubleshoot issues, reducing the need for human technical support, and enhancing customer satisfaction.

Transforming Remote Work and Collaboration

With the rise of remote work, many companies have adopted online collaboration tools. However, these often lack the personal interaction and immersive experience that virtual reality can provide. By integrating conversational AI into VR glasses, employees can attend immersive virtual meetings where AI assistants act as facilitators, meeting schedulers, or sources of information. This can help improve collaboration, reduce misunderstandings, and make meetings more productive.

A Smarter, More Connected Future

The integration of conversational AI into virtual reality glasses is not just a technological leap—it’s a strategic tool with the potential to transform the business landscape. From training and customer service to collaboration and data analysis, this combination offers more efficient, personalized, and effective solutions. As companies continue to adopt these technologies, we’ll see the physical and digital worlds blend seamlessly, creating a new paradigm where interaction with technology feels more human, intuitive, and productive. Get to know Syntphony our Composable Product Platform You will probably be interested in reading this
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Discover the Power of Gen AI on the Conversational AI Platform, Syntphony
Jenny Machado April 16, 2024
In the ever-evolving landscape of technology, conversational AI stands out as a groundbreaking innovation, and at the heart of this transformation is Gen AI. This sophisticated module, powered by OpenAI's ChatGPT, seamlessly integrates generative AI services to elevate the Syntphony Conversational AI platform, offering a plethora of advanced features that revolutionize user interactions.

How Generative AI Works

Generative AI is a game-changer, enhancing Syntphony's capabilities by identifying intent, classifying content, generating responses, and delivering accurate, contextualized answers. This innovative module simplifies message chaining, linking responses from previous interactions to provide more accurate and empathetic replies.

Other Features with Generative AI

The Gen AI cell is designed to enrich your conversational flows on the Syntphony platform, ensuring interactions are consistent, fluid, and highly personalized. Here are some of its standout features:

Advanced Parameters

Customizing the behavior of the language model has never been easier. With advanced parameters, you can set the size of the generated content, control the level of creativity by combining parameters, and manage vocabulary variation and repetitions. This allows for precise control over the generated output, tailoring it to specific needs and contexts.

Prompts

Prompts are invaluable for automating language-based tasks. They can generate content that matches desired tones, emotions, contexts, and user preferences, significantly contributing to the virtual agent's personality. Additionally, prompts support tasks such as code creation, content summarization, information classification, and masking sensitive information, enhancing the versatility of your conversational AI.

Example Generator

One of the most exciting features is the Example Generator, which accelerates the knowledge base creation process. By automatically generating a list of context-related utterance examples for each intent, it empowers writers to quickly produce multiple sentences using the provided context. This streamlines the training process, making it faster and more efficient than ever before.

See More Benefits of Gen AI

  • Understanding and Accurately Responding to User Needs: Gen AI excels at interpreting user intentions and providing precise responses, ensuring a smooth and effective communication experience.
  • Providing Solutions to Complex User Problems: The advanced capabilities of Gen AI allow it to address and solve intricate user issues, enhancing the overall functionality of the conversational platform.
  • Deliver Personalized and Satisfying User Experiences: By tailoring interactions to individual user preferences and contexts, Gen AI creates a highly personalized and engaging experience.
  • Handle Multiple Languages and Dialects: Gen AI's robust language processing capabilities enable it to manage and understand a wide range of languages and dialects, making it a versatile tool for global applications.
The integration of Gen AI into the Syntphony Conversational AI platform marks a significant leap forward in the realm of digital communication. By harnessing the power of generative AI, Syntphony delivers a more intelligent, responsive, and empathetic user experience, setting a new standard for conversational AI technologies. Explore the potential of Gen AI and transform your user interactions today! We share with you a more detailed guide to this powerful functionality Discover new features of Syntphony Conversational AI here
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NTT DATA Receives Recognition from HFS Research for Innovative Approach to Customer Experience
Jenny Machado March 14, 2024
NTT DATA, a global leader in information technology services, has been recognized by HFS for our work with L'Oréal in the creation of their virtual assistant. HFS Research, a leading research and consulting firm, has recognized NTT DATA in its “Highlight Report” for innovative efforts to improve the customer experience. This distinction builds on our ongoing commitment to reinventing the customer experience through artificial intelligence and conversational solutions.

“Lore”, the featured case

The case study that has caught the attention of HFS Research is our collaboration with L'Oréal, which highlights "eva”, our AI Conversational platform that has effectively combined with Gen AI to transform L'Oréal's customer experience. This collaboration has enabled L'Oréal to reimagine the way it interacts with its customers, providing more efficient and hyper-personalized solutions through its virtual assistant “Lore”. HFS notes that through eva, NTT DATA has demonstrated its ability to optimize the interaction between the brand and its customers, taking the customer experience to a new level. HFS points out that the partnership between NTT DATA and L'Oréal is a telling example of how artificial intelligence and conversational solutions are redefining the customer experience in the digital age. In the case of L'Oréal, eva and Gen AI have enabled greater personalization in customer interactions, resulting in a significant increase in customer satisfaction and retention. These results have caught HFS Research's attention, highlighting NTT DATA’s ability to adapt to changing market demands and deliver cutting-edge solutions.

NTT DATA as a Customer Experience Innovator

HFS has also praised NTT DATA's commitment to constant innovation in the field of customer experience. HFS highlights our ability to combine advanced technologies, such as artificial intelligence and machine learning, with a deep understanding of our clients' businesses. This has contributed to NTT DATA's position as a leader in the field of customer experience. The recognition from HFS Research is a testament to our dedication to improving the customer experience through technological innovation and collaboration with leading companies in the business. As companies constantly look for ways to differentiate themselves in a highly competitive marketplace, the ability to transform the customer experience becomes a crucial factor for long-term success. In addition, the recognition awarded by HFS Research to NTT DATA reflects how NTT DATA is at the forefront of implementing artificial intelligence and conversational solutions to re-imagine the customer experience. This highlights our position as an industry leader and a benchmark in transforming customer experience in the digital age.
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Automated content generation through AI
Jenny Machado February 8, 2024
Artificial intelligence (AI) can play a crucial role in creating high quality written and visual content in an automated way, significantly speeding up the production of material for your company's marketing campaigns and allowing you to streamline the process to put your attention on other items. While some experts recommend using AI as a base for building content, it is an excellent tool when it comes to being creative, since, as Victoria Boano, "Customer Success and Community Manager" at Remotive says, "After three years of managing our community, it's sometimes difficult to think of new ideas." 

Some ways in which AI can offer benefits in this context are:  

Automated written content generation

Automated Writing: Advanced language models, such as GPT-3, can generate text in a coherent and contextual way. This enables the fast creation of product descriptions, articles, advertising messages and other types of written content without extensive human intervention.   Content Optimization for SEO: AI tools can analyze search patterns and optimize content for search engines, increasing online visibility. 

Visual Content Creation

Image and Graphics Generation: Image generation algorithms can produce graphics, illustrations and other visual elements that you can incorporate in your written content. This is useful for enriching the visual presentation of marketing campaigns.   Image Personalization: AI can visually adapt content for different audiences or segments, improving campaign relevance and effectiveness.  

Repetitive Tasks Automation

Post Scheduling: AI powered content management systems can automatically schedule content publishing across different platforms, optimizing timing and distribution to maximize impact.   Data Analytics: AI powered data analytics tools can evaluate past campaign performance and provide recommendations to improve future strategies.  

Personalization and Segmentation:

Personalized Recommendations: AI can analyze user data to provide targeted product or content recommendations, improving user experience and increasing conversion rates.   Audience Segmentation: Algorithms can identify patterns in large data sets, enabling more effective audience segmentation and targeted content creation. 

Time and Resource Savings

Production Efficiency: Automation frees human resources from repetitive tasks and focuses them on more strategic and creative activities.   Faster Trend Response: AI can quickly analyze real time data and adapt content accordingly, enabling fast responses to market changes or emerging trends.   In short, implementing artificial intelligence in content creation for marketing campaigns not only speeds up the process, but also improves quality, personalization and efficiency, providing significant benefits for companies looking to stand out in a competitive digital environment.   You might also be interested in: https://eva.bot/why-do-enterprises-need-a-virtual-assistant/ 
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7 Key Tips for Developing Powerful and Effective Virtual Assistants for Business
Jenny Machado January 23, 2024
Creating powerful virtual assistants for businesses requires a deep understanding of conversational artificial intelligence and the specific needs of each organization.

Here are 7 fundamental tips to achieve it

1. Understand the needs of the business

Before you begin developing a virtual assistant, it is crucial to understand the needs and goals of the business for which it is being created. What problems does the business want to solve? What processes or tasks can be automated to increase efficiency? This understanding will guide the design and functionality of the assistant.

2. Design a seamless user experience

User experience is paramount in the adoption and effectiveness of a virtual assistant. Design an intuitive, easy-to-use interface with natural language that reflects the company's brand. The assistant must be able to understand user queries clearly and provide relevant and useful answers.  

3. Implements advanced natural language processing (NLP) capabilities:

NLP is the key technology that enables virtual assistants to understand and respond to user queries effectively. It uses advanced NLP models to enhance the assistant's ability to understand context, interpret user intentions and provide accurate responses. Learn about our multi NLP platform

4. Integrate relevant data sources:

To provide accurate and useful answers, the virtual assistant must have access to relevant data sources, such as company knowledge bases, internal databases, external APIs, among others. Integrate these data sources in an intelligent way to ensure that the assistant can provide up-to-date and accurate information.

5. Constantly train the assistant:

Continuous learning is essential to improving virtual assistant performance. It uses machine learning techniques to collect user interaction data and feedback, and uses this data to improve the NLP models and the assistant's response capabilities over time.

6. It offers multiplatform support:

Users can interact with the virtual assistant through a variety of channels, such as mobile apps, websites, messaging platforms, among others. Make sure the assistant is compatible with multiple platforms and communication channels to maximize its accessibility and usefulness.

7. Prioritize security and privacy:

Security and privacy of user data are critical aspects in the design of any virtual assistant. Implement strong security measures, such as data encryption, user authentication and compliance with privacy regulations, to protect sensitive information and build trust among users. Our business platform is characterized by its security system for companies and users. Meet big brands that trust us, such as L'Oréal. By following these tips and taking a business and user needs-centric approach, you can create powerful virtual assistants that drive operational efficiency and improve the customer experience for businesses.
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